When I decided to start my own clothing line, I knew one thing clearly 🙌 I didn’t want to launch what I had been designing for years.
After spending years designing lehngas, shararas, ghararas, and traditional occasion wear, I reached a point where repeating the same silhouettes no longer excited me.
If you understand proportions, styling, and intention, any garment can feel contemporary and elite.
That’s when I chose to work with djellabas, Takchita and Caftan silhouettes deeply rooted in Arabic and Moroccan heritage, yet full of untapped modern potential.
I was drawn toward garments that are underexplored in Pakistan yet incredibly chic when executed with intention.
